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Linking Individual Performance to Organizational Success

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Customer Loyalty

Developing loyal customers – not just satisfying your customers’ needs – is the critical difference in creating sustainable organizational success. Customer loyalty is a powerful competitive advantage. The value of loyal customers is: they always return, they brag about your organization providing word of mouth advertising, they are willing to pay more for your product or service and when there is a mistake loyal customers are more forgiving.

Throughout this design our Customer Loyalty Process participants will assess their ability to understand and manage their emotions, recognize the emotions of others and develop the ability to manage relationships with customers and peers effectively. Participants will also assess the Connection Points in the customer interaction process and learn how to turn those Connection Points into positive outcomes for their customers. They will also assess their communication styles, attitudes and goal setting techniques, and develop a plan of action that will increase their skill level to connect emotionally to customers.


"John is the first person I met in the leadership development/coaching business that seems to have a realistic appproach to what he is doing and what works."

Owner – BC Promotions